ABOUT
PETE
Storytelling is communicating a message to make someone feel an emotion to drive action. Forget all the industry faff – that’s what marketing is, it’s what we need to do. It’ll make you unique and give you the edge. Pete uses the core of emotional storytelling to drive marketing-led growth
for a range of businesses.
An award-winning marketer, creative and digital-social-content leader, I connect brands with audiences and drive fast, valuable growth. In the modern, multi-platform world with attention at a premium and audience at the core, I'm passionate about brands creating emotional ties through brilliant basics and strong foundations, powered by my bespoke storytelling engine and driving fame as key to every business’ growth.
WHY DOES YOUR BUSINESS
NEED ME?
In a super cluttered content rich world where 54% of all brands are generic (that is put out similar or identical messaging) and AI driving digital media decisions, telling your unique story and creating a strong emotional connection across all customer experiences is vital to power performance and guarantee long-term growth. That's my speciality and what I've done for multiple brands across the world.
HOW TO
TELL BRAND
STORIES
BRANDS
AGENCIES
INVESTORS
PE / VCs
SEE BELOW FOR EXAMPLE SERVICES
Help you create brilliant work: Senior Strategic and content planning, ideation and delivery
Steady the ship and drive forward (includes team training):
Client leadership from someone who has experienced the highs and lows of senior client management and growth.
Win new business:
Been there done it, won the pitch, lost the pitch. Brand solutions tailored for agencies. Project management and marketing for agencies. Pitch inclusion and heavy lifting.
OR YOU CAN MIX & MATCH TO BEST SOLVE YOUR PROBLEMS
BUSINESS STRATEGY
Create and define your values and understand how to embed these emotional ties and marketing into the core of what you do.
Commercial and revenue strategy and activation focusing on partnerships and advertising opportunities
Growth strategy: How to build and scale your business through digital transformation, marketing and infrastructure change
MARCOMMS AND
BRAND STRATEGY
Build a brand for now and for tomorrow; a brand that’ll last.
Data-driven marketing communications strategy across platforms, creative & practical ways to deliver emotional ties.
TELLING STORIES
SOCIAL MEDIA, CONTENT, INFLUENCER STRATEGY
Social media isn’t just a channel; content isn’t simply an output.
Full social media, content and influencer strategies closely linked to key business performance outputs & return on investment.
Using emotional ties and the 3i content format, these are built to last.
CREATIVE DEVELOPMENT AND CAMPAIGNS
The best ideas that cut through and deliver results.
Either creation of original ideas or facilitation to develop your own.
Consulting
I’m a paragraph. Double click me or click Edit Text, it's easy.
DESIGN
I’m a paragraph. Double click me or click Edit Text, it's easy.
Storytelling
I’m a paragraph. Double click me or click Edit Text, it's easy.
Branding
I’m a paragraph. Double click me or click Edit Text, it's easy.
PARTNERSHIPS
Collaboration is a cornerstone of any modern business. Building on years of creating & delivering collaborations, I can find the right people to deliver or solve your problem.
I also run pitches and can connect you with the right media buyers & technical digital agencies to grow your business further.
TECHNOLOGY AND
TEAM STRATEGY
Troubleshoot existing problems, review plans, tech stacks and team structures and recruit new talent.
Having built multiple tech solutions and teams across different sized businesses, now I can be the perfect addition to help you make yours.
CSR / VALUES / SUSTAINABILITY STRATEGY AND INTEGRATION
Fulfilling promises is fundamental to a modern business.
With years of experience in the industry and multiple contacts within the charity sector, I can set up and integrate CSR programmes in your business and comms.
SPEAKING, LECTURING AND TRAINING
Keynote speaker with years experience of speaking internationally discussing mainly emotion, storytelling and influence in communications.
Most things are done better in-house.
I offer social media and content training over anything from 1 day to a full week for all levels within the business.
"Pete is a talented, passionate and creative marketer. Whilst brand and strategy are where his heart is, he is one of the rare breed or marketers that can span into performance marketing and execution. He can lead, organise and inspire a team, including agencies, to produce their combined best, As important, I really enjoyed working with Pete, and found his balance of openness, matched with conviction in his own ideas, got the best out of both of us, and for BAM. I would have no hesitation recommending Pete and would welcome working with him again in the future."
RYAN SHANNON, MANAGING DIRECTOR, BAM - BAMBOO CLOTHING
Ellen Johnson
Ex Marketing Director,
Comic Relief & BAFTA
A great strategic thinker with a strong ownership and drive to deliver results. Energetic, creative and highly motivated - he's a great asset.
Phil Guest
Ex Managing Director UK & Regional Director Europe, Habbo Hotel
Pete challenges conventional thinking and is willing to speak up. His ability to strategise as well as deliver is what sets him apart from the many self proclaimed social experts today. I endorse Pete and would welcome an opportunity to work with again someday.
Richard Parboo
CEO Lancelot Media
Pete is invaluable to us as a troubleshooter. When evaluating new market products, he instantly understands the business challenges, always thinks of the end consumer and is able to evaluate local market entry, while making creative and realistic decisions.
Nick Riggall,
Director of Innovation, Department Studios
Pete gets digital and has a cracking knowledge of media, social and comms platforms. His ability to focus on consumer lead experiences through the lens of Paid/Owned/Earned means he has an uncanny knack of pulling a vision together in short order. Well connected in the industry, passionate about his craft and with get-up-and-go, wherever he works I'd expect him to make an immediate impact.
CLIENTS
Comic Relief
COP26/27 -
Climate Vulnerable Fourm
Right Formula (Agency)
BLAST (esports)
BAM - Bamboo Clothing
OMD / IPG Mediabrands
Allianz
News UK
Renault & Dacia
Virgin Media
Fossil Fuel Politics
Ding (Telco)
The Forward Institute (B2B)
Lancelot Media (Adtech)
People vs Extinction
NSPCC
Waitrose
Specsavers
Virgin
Russell Hobbs
Cheapflights
Habbo Hotel
Padel World Tour
Dosh Guide
Endemol Shine UK
Sky / BBC / Channel 4
Peaky Blinders
Big Brother
MasterChef
Hunted
Your Home Made Perfect
Interior Design Masters
Megaphone Creative
Catch Comms
Dog Cat and Mouse
and many more...
AWARDS
Won or been shortlisted for over 20 awards at the Broadcast Digital Awards, Cannes Lions, Campaign Media Awards, Social Media Communications Awards, NMA Awards, Travelution Awards, Media Guardian Awards, Revolution Media Awards, Content Innovation Awards, Social Buzz Awards and Media Week Awards.Winning campaigns include Celebrity Big Brother digital, #Twitlit, #YouDunnit, Should’ve Gone to Specsavers, The Idea Agency for Childline, Virtual HPV Surgery in Habbo Hotel and Waitrose Christmas.