about
PETE
An award-winning marketer, creative and digital-social-content leader, Pete connects brands with audiences and drives fast, valuable growth. In the modern, multi-platform world with attention at a premium and audience at the core, he’s passionate about brands creating emotional ties through brilliant basics and strong foundations, powered by his bespoke storytelling engine and driving fame as key to every business’ growth.
MARKETING VALUES
BUSINESS STRATEGY
Create and define your values and understand how to embed these emotional ties and marketing into the core of what you do.
Commercial and revenue strategy and activation focusing on partnerships and advertising opportunities
Growth strategy: How to build and scale your business through digital transformation, marketing and infrastructure change
MARCOMMS AND
BRAND STRATEGY
Build a brand for now and for tomorrow; a brand that’ll last.
Data-driven marketing communications strategy across platforms, creative & practical ways to deliver emotional ties.
TELLING STORIES
SOCIAL MEDIA, CONTENT, INFLUENCER STRATEGY
Social media isn’t just a channel; content isn’t simply an output.
Full social media, content and influencer strategies closely linked to key business performance outputs & return on investment.
Using emotional ties and the 3i content format, these are built to last.
CREATIVE DEVELOPMENT AND CAMPAIGNS
The best ideas that cut through and deliver results.
Either creation of original ideas or facilitation to develop your own.
Consulting
I’m a paragraph. Double click me or click Edit Text, it's easy.
DESIGN
I’m a paragraph. Double click me or click Edit Text, it's easy.
Storytelling
I’m a paragraph. Double click me or click Edit Text, it's easy.
Branding
I’m a paragraph. Double click me or click Edit Text, it's easy.
PARTNERSHIPS
Collaboration is a cornerstone of any modern business. Building on years of creating & delivering collaborations, I can find the right people to deliver or solve your problem.
I also run pitches and can connect you with the right media buyers & technical digital agencies to grow your business further.
TECHNOLOGY AND
TEAM STRATEGY
Troubleshoot existing problems, review plans, tech stacks and team structures and recruit new talent.
Having built multiple tech solutions and teams across different sized businesses, now I can be the perfect addition to help you make yours.
CSR / VALUES / SUSTAINABILITY STRATEGY AND INTEGRATION
Fulfilling promises is fundamental to a modern business.
With years of experience in the industry and multiple contacts within the charity sector, I can set up and integrate CSR programmes in your business and comms.
SPEAKING, LECTURING AND TRAINING
Keynote speaker with years experience of speaking internationally discussing mainly emotion, storytelling and influence in communications.
Most things are done better in-house.
I offer social media and content training over anything from 1 day to a full week for all levels within the business.
Ellen Johnson
Ex Marketing Director,
Comic Relief & BAFTA
A great strategic thinker with a strong ownership and drive to deliver results. Energetic, creative and highly motivated - he's a great asset.
Phil Guest
Ex Managing Director UK & Regional Director Europe, Habbo Hotel
Pete challenges conventional thinking and is willing to speak up. His ability to strategise as well as deliver is what sets him apart from the many self proclaimed social experts today. I endorse Pete and would welcome an opportunity to work with again someday.
Richard Parboo
CEO Lancelot Media
Pete is invaluable to us as a troubleshooter. When evaluating new market products, he instantly understands the business challenges, always thinks of the end consumer and is able to evaluate local market entry, while making creative and realistic decisions.
Nick Riggall,
Director of Innovation, Department Studios
Pete gets digital and has a cracking knowledge of media, social and comms platforms. His ability to focus on consumer lead experiences through the lens of Paid/Owned/Earned means he has an uncanny knack of pulling a vision together in short order. Well connected in the industry, passionate about his craft and with get-up-and-go, wherever he works I'd expect him to make an immediate impact.
Incredibly engaging speaker and a key team player that has the vision and business acumen to accomplish his goals, and enjoys having a good time in the process.
- Oisin Lunny, TEDxr, SXSW Advisory Board Member, Event MC
One of Pete's great strengths is his ability to come up with highly imaginative ideas for client's campaigns. Highly organised and driven individual with a fantastic understanding of social media engagement strategies in terms of what motivates users and how to get them to interact with campaigns. He has a can-do attitude and someone who I think would add value to any organisation wishing to build a serious social media offering.
- Hussain Chowdhury, ex Sulake, Auto Trader, Discovery & Bauer
CLIENTS
BAM - Bamboo Clothing
COP26/27 Climate Vulnerable Fourm
Right Formula
BLAST (esports)
Comic Relief
OMD / IPG Mediabrands
Allianz
News UK
Renault & Dacia
Virgin Media
People vs Extinction
NSPCC
Waitrose
Specsavers
Virgin
Russell Hobbs
Cheapflights
Habbo Hotel
Padel World Tour
Dosh Guide
Endemol Shine UK
Sky / BBC / Channel 4
Peaky Blinders
Big Brother
MasterChef
Hunted
Your Home Made Perfect
Interior Design Masters
and many more...
Current: Open to work - Lancelot, Megaphone Creative
AWARDS
Won or been shortlisted for over 20 awards at the Broadcast Digital Awards, Cannes Lions, Campaign Media Awards, Social Media Communications Awards, NMA Awards, Travelution Awards, Media Guardian Awards, Revolution Media Awards, Content Innovation Awards, Social Buzz Awards and Media Week Awards.Winning campaigns include Celebrity Big Brother digital, #Twitlit, #YouDunnit, Should’ve Gone to Specsavers, The Idea Agency for Childline, Virtual HPV Surgery in Habbo Hotel and Waitrose Christmas.