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STORYTELLING
DRIVES GROWTH. BUILDS BRANDS. SCALES BUSINESSES

Creative-led and Strategic Marketing, Brand and Business Consultancy for forward-thinking, ambitious organisations.

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ABOUT
PETE

Storytelling is communicating a message to make someone feel an emotion to drive action. Forget all the industry faff – that’s what marketing is, it’s what we need to do. It’ll make you unique and give you the edge. Pete uses the core of emotional storytelling to drive marketing-led growth

for a range of businesses.

An award-winning marketer, creative and digital-social-content leader, I connect brands with audiences and drive fast, valuable growth. In the modern, multi-platform world with attention at a premium and audience at the core, I'm passionate about brands creating emotional ties through brilliant basics and strong foundations, powered by my bespoke storytelling engine and driving fame as key to every business’ growth.

WHY DOES YOUR BUSINESS
NEED ME

In a super cluttered content rich world where 54% of all brands are generic (that is put out similar or identical messaging) and AI driving digital media decisions, telling your unique story and creating a strong emotional connection across all customer experiences is vital to power performance and guarantee long-term growthThat's my speciality and what I've done for multiple brands across the world.

Find out How to Grow in 2024 here

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HOW TO 
TELL BRAND
STORIES

services new

BRANDS

AGENCIES

INVESTORS

PE / VCs

SEE BELOW FOR EXAMPLE SERVICES

Help you create brilliant work: Senior Strategic and content planning, ideation and delivery

Steady the ship and drive forward (includes team training):

Client leadership from someone who has experienced the highs and lows of senior client management and growth.

Win new business:

Been there done it, won the pitch, lost the pitch. Brand solutions tailored for agencies. Project management and marketing for agencies. Pitch inclusion and heavy lifting.

 

 

OR YOU CAN MIX & MATCH TO BEST SOLVE YOUR PROBLEMS

BUSINESS STRATEGY

Create and define your values and understand how to embed these emotional ties and marketing into the core of what you do.

Commercial and revenue strategy and activation focusing on partnerships and advertising opportunities

Growth strategy: How to build and scale your business through digital transformation, marketing and infrastructure change

MARCOMMS AND
BRAND STRATEGY

Build a brand for now and for tomorrow; a brand that’ll last.

Data-driven marketing communications strategy across platforms, creative & practical ways to deliver emotional ties.

TELLING STORIES
SOCIAL MEDIA, CONTENT, INFLUENCER STRATEGY

Social media isn’t just a channel; content isn’t simply an output.

 

Full social media, content and influencer strategies closely linked to key business performance outputs & return on investment.

 

Using emotional ties and the 3i content format, these are built to last. 

CREATIVE DEVELOPMENT AND CAMPAIGNS

The best ideas that cut through and deliver results.

Either creation of original ideas or facilitation to develop your own. 

Consulting

I’m a paragraph. Double click me or click Edit Text, it's easy.

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DESIGN

I’m a paragraph. Double click me or click Edit Text, it's easy.

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Storytelling

I’m a paragraph. Double click me or click Edit Text, it's easy.

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Branding

I’m a paragraph. Double click me or click Edit Text, it's easy.

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PARTNERSHIPS

Collaboration is a cornerstone of any modern business. Building on years of creating & delivering collaborations, I can find the right people to deliver or solve your problem.

 

I also run pitches and can connect you with the right media buyers & technical digital agencies to grow your business further.

TECHNOLOGY AND
TEAM STRATEGY

Troubleshoot existing problems, review plans, tech stacks and team structures and recruit new talent.

Having built multiple tech solutions and teams across different sized businesses, now I can be the perfect addition to help you make yours.

CSR / VALUES / SUSTAINABILITY STRATEGY AND INTEGRATION

Fulfilling promises is fundamental to a modern business.

 

With years of experience in the industry and multiple contacts within the charity sector, I can set up and integrate CSR programmes in your business and comms.  

SPEAKING, LECTURING AND TRAINING

Keynote speaker with years experience of speaking internationally discussing mainly emotion, storytelling and influence in communications.

Most things are done better in-house.

I offer social media and content training over anything from 1 day to a full week for all levels within the business.

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"Pete is a talented, passionate and creative marketer. Whilst brand and strategy are where his heart is, he is one of the rare breed or marketers that can span into performance marketing and execution. He can lead, organise and inspire a team, including agencies, to produce their combined best, As important, I really enjoyed working with Pete, and found his balance of openness, matched with conviction in his own ideas, got the best out of both of us, and for BAM. I would have no hesitation recommending Pete and would welcome working with him again in the future."

RYAN SHANNON, MANAGING DIRECTOR, BAM - BAMBOO CLOTHING

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Ellen Johnson
Ex Marketing Director,
Comic Relief & BAFTA

A great strategic thinker with a strong ownership and drive to deliver results. Energetic, creative and highly motivated - he's a great asset.

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Phil Guest
Ex Managing Director UK & Regional Director Europe, Habbo Hotel

Pete challenges conventional thinking and is willing to speak up. His ability to strategise as well as deliver is what sets him apart from the many self proclaimed social experts today. I endorse Pete and would welcome an opportunity to work with again someday.

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Richard Parboo
CEO Lancelot Media

Pete is invaluable to us as a troubleshooter. When evaluating new market products, he instantly understands the business challenges, always thinks of the end consumer and is able to evaluate local market entry, while making creative and realistic decisions.

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Nick Riggall,
Director of Innovation, Department Studios

Pete gets digital and has a cracking knowledge of media, social and comms platforms. His ability to focus on consumer lead experiences through the lens of Paid/Owned/Earned means he has an uncanny knack of pulling a vision together in short order. Well connected in the industry, passionate about his craft and with get-up-and-go, wherever he works I'd expect him to make an immediate impact.

I’ve had the honor to welcome Pete Durant on stage 3 times, in 2 different countries, within the past couple of years. He is a very experienced speaker, who effortlessly combines substance with style thanks to his wit, passion and the actionable information he provides. He always ends up as one of the highly rated speakers in our events and he is a pleasure to work with, therefore I am looking forward to our next collaboration.

Dannos Tsakalos

 SHERPA SOCIETY

CLIENTS

Comic Relief

COP26/27 -

Climate Vulnerable Fourm 

Right Formula (Agency)

BLAST (esports)

BAM - Bamboo Clothing

OMD / IPG Mediabrands

Allianz

News UK

Renault & Dacia

Virgin Media

Fossil Fuel Politics

Ding (Telco)

The Forward Institute (B2B)

Lancelot Media (Adtech)

People vs Extinction

NSPCC

Waitrose

Specsavers

Virgin 

Russell Hobbs

Cheapflights

Habbo Hotel

Padel World Tour 

Dosh Guide

Endemol Shine UK

Sky / BBC / Channel 4

Peaky Blinders

Big Brother

MasterChef

Hunted

Your Home Made Perfect

Interior Design Masters

Megaphone Creative

Catch Comms

Dog Cat and Mouse

and many more...

AWARDS

Won or been shortlisted for over 20 awards at the Broadcast Digital Awards, Cannes Lions, Campaign Media Awards, Social Media Communications Awards, NMA Awards, Travelution Awards, Media Guardian Awards, Revolution Media Awards, Content Innovation Awards, Social Buzz Awards and Media Week Awards.Winning campaigns include Celebrity Big Brother digital, #Twitlit, #YouDunnit, Should’ve Gone to Specsavers, The Idea Agency for Childline, Virtual HPV Surgery in Habbo Hotel and Waitrose Christmas.

Contact Pete

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